What if...

What if you didn't have to buy a new phone every year or two?
What if there were a replacement guarentee, no matter what?
What if the sales stopped being hardware and became only software and service?
But what if the software updates were free for life?

Could you accept the idea that the next new Thing was the last version of it and no Next Thing would be developed for next year?

http://www.core77.com/blog/technology/the_last_iphone_by_robert_fabricant_13727.asp