Was I Wrong?

Peter Burrows of Businessweek wrote about Qi Lu (pronounced CHEE-loo) knows how strong the Giant, Google, is. He was the lead technologist for Yahoo, competing against Google's search engine. After 10 years, he left Yahoo in August with vague plans. Soon after Microsoft CEO, Steve Ballmer, asked him to rejoin the front against Google.

"The more I thought about it, the more it seemed like a duty," says Lu

The new search engine, Bing, will be a tool for certain specific queries, rather than a general search engine, and through this MS hopes to gain ground. It will also directly utilize some extensive research; for example, the web surfers think they are happy with the Google technology, but the findings are that they don't find what they are looking for more than half the time.

http://www.businessweek.com/magazine/content/09_23/b4134040743599.htm

And yes, there is a 100 million dollars to be spent on advertising:

In one TV spot, Microsoft will poke fun at Google by comparing its search to a bad relationship where your significant other takes too long to respond to questions and then gives the wrong answers three out of four times.