
Drum roll please........
1. Use your skills
2. Kill jargon
3. Tell a story
4. Don’t be afraid
to put yourself into your writing
5. Finally, and most importantly, don’t
say too much
Although his article has a premise that at some point most designers will need to write something, I believe that Designers are starting to become the drivers of the content, rather than merely making some other person's copy look nice. For designers to have full Authorship, they must know more than a few simple rules of writing. They need to constantly be striving to be better communicators in all ways possible.
Posted by William Bostwick 2 Feb 2009
http://www.core77.com/blog/featured_items/how_not_to_write_like_a_designer_5_tricks_you_didnt_learn_in_studio_12363.asp
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