To Sell No-Product

John Hockenberry's essay begins with the question:
­What are the implications for industrial designers if the strongest consumer impulse becomes not buying?
This is an exploration of ideas more than an exploration of answers. It is a mix of economic understanding, timeline extrapolation, future speculation, market trends, and marketing trends.
He jump starts many ideas for further exploration, but essentially is tunneling through to explore the ideas of the designers' place and the consumers' place in an society where less or no products are being bought and sold.

http://www.metropolismag.com/story/20090318/within-the-product-of-no-product