I found this a very interesting article. The author is basically trying to apply a rationalistic and scientific analysis to the aesthetic impression of a surface's curvature and/or flatness.
His arguments do not consider the dividing factor of individualistic Opinion, without which we would not have such fierce debates on such topics as the quality of the Comic Sans typeface.
I commend Gray Holland's efforts for I have felt the impulse to document the empirical aspects of what remains within an elusive realm. A tremendous uphill effort.
As a designer in a commercialistic world, it is reassuring to have a qualified answer to a client’s question of: Why?
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